Many theme compositions listed on this Web Site have an "A" theme,
a "B" theme, and sometimes even a Trio section ("C" Theme) -- in other
words, they are a "complete composition", most likely in standard AABA
"In My Merry Oldsmobile" (adapted for the Oldsmobile division of General Motors) music by Gus Edwards and words by Vincent P. Bryan (c) 1905 by M. Witmark and Sons. [The tune was adapted for the Oldsmobile Jingle used on radio and television, including the opening of the CBS Television News with Douglas Edwards (circa 1949--52) and the Sam Levinson Program] "Moxie" (One Step) [title on Sheet Music] a song advertising Moxie, a soft drink flavored by an extract of the Gentian Root, popular in the Eastern U. S. music by Norman Leigh words by Dennis J. Shea (c) The Moxie Company of Boston, Mass. August 19, 1921; E 515 882. "Clicquot (Fox Trot March)" [aka: "The Sunoco March"] theme of the "Clicquot Club Eskimos" on WEAF and NBC radio, sponsored by Clicquot Club ginger ale (and later by the Sunoco Oil Co.) music composed by Harry F. Reser. Sheet music copyright date 1926 (c) Harry F. Reser of New York June 25, 1926; E 644 174. "Yo-Ho Song (Hurrah For The Wonder Bakers)" [title on Sheet Music] theme and jingle for the makers of Wonder Bread on NBC, music by Will Donaldson, words by Frank Moulan. It's interesting to note that at least 3 corporate entities laid claim to the copyright of this jingle: the advertising agency, the sponsor, and the network....(see below): Sheet music copyright dated 1929. (c) National Broadcasting Company, In., New York Title as filed with the Copyright Office: "Hurrah for the Wonder Bakers! Yo-Ho! Yo-Ho! Yo-Ho!" Unpublished copyright by Batten, Barton, Durstine & Osborn, Inc. (advertising): (c) April 6, 1929; E unp. 5 539. Published copyright by the Continental Baking Co.: (c) June 28, 1929; E pub. 8 258. "Have You Tried Wheaties?" [Wheaties breakfast cereal] (c) 1929 by General Mills, Inc. on sheet music. [performed by "The Wheaties Quartet" on WCCO, Minneapolis; and later by "The Happiness Boys"] Original tune filed for copyright as "Jazz Baby", words by Blanche Merrill; music by M. K. Jerome (c) Feb. 13, 1919; E 444 147. [No musical copyright for "...Wheaties" was found in the years 1926 - 1930; so perhaps the words were filed as a poem or a dramatic work in 1929. The jingle was adapted from "Jazz Baby", a song originally published in 1919 by Waterson, Berlin & Snyder Co., New York, and recorded on a 78-rpm single by pioneering female jazz singer Marion Harris; the record was released in April of 1919 on the Victor label (#18555-B); The composers were M. K. Jerome (who wrote the tune) and Blanche Merrill (who wrote the original words); this song was also the basis for the "Abbott and Costello TV Theme" (the show was sponsored by Wheaties at one point); The TV Theme was a looser adaptation of "Jazz Baby"; claimed as a separate work by music packager Raoul Kraushaar (who got ASCAP performance royalties on it for a time); But the basis for both the Wheaties jingle and the TV Theme was the melody of this 1919 popular song. Contributor Pat Coffey tells us that liner notes of the original soundtrack to the 1967 film musical "Thoroughly Modern Millie" were written by film producer Ross Hunter. He wrote that when Carol Channing played the character "Muzzy", the producers wanted her to sing "Jazz Baby" on the film soundtrack -- perhaps to give it some period authenticity -- but they discovered "the copyright was owned by General Mills", and according to Hunter, it took six weeks to sort it out; Although General Mills may have had the copyright on a version with new lyrics, it seems the lawyers must have gotten the best of that deal: By 1967, the 1919 copyright on "Jazz Baby" would have expired, so the song would have clearly been in the Public Domain -- Copyrights prior to 1976 ran for a period of 28 years with only one renewal allowed for a total of 56 years, so the copyright on "Jazz Baby" would have run out in 1965. If General Mills tried to claim ownership of "Jazz Baby" via their 1929 version with new commercial lyrics, the prior filing of the original 1919 song would have settled the matter; Copyright of the original song would not have been extensible or applicable unless Carol Channing was to sing the Wheaties lyric; So it is unclear why it took six weeks to sort it out; the original filing was right there in copyright records.] "Coca-Cola Signature" [an instrumental] music by Leonard W. Joy (c) Leonard W. Joy, Glen Ridge, NJ Unpublished Date: Aug. 1, 1930; EU 25 728. Renewal Date: Aug. 13, 1957; R 197 288. "Bayer Aspirin Theme Song" [the unpublished version] music by Walter G. ["Gus"] Haenschen (theme of the radio series "The American Album of Familliar Music", aka: "The Bayer Aspirin Program") (c) Walter G. Haenschen Unpublished Date: July 13, 1932; EU 59 422. Renewal Date: July 13, 1959; R 239 912. "Dream Serenade" [Original lyric, 1st published version of the "Bayer Aspirin Theme Song"] words by Arthur Snyder; music by Walter Gustave ["Gus"] Haenschen (c) Joe Davis Inc. Published Date: May 8, 1933; EP 36 183. Renewal Date: May 16, 1960; R 257 163. [New lyric, 2nd published version of the "Bayer Aspirin Theme Song"] words by Al [Alfred Leo] Bryan; music by Walter Gustave ["Gus"] Haenschen (c) Joe Davis Inc. Published Date: Oct. 2, 1939; EP 79 886. Renewal Date: Oct. 3, 1966; R 394 853. "Coca-Cola--Theme" [possibly the instrumental version] words & music by Walter Craig (c) Coca-Cola Co. Unpublished Date: March 14, 1934; EU 84 302. Renewal Date: March 15, 1961; R 272 494. "It Had To Be Good To Get Where It Is (Coca-Cola Theme Song)" words & music by Walter Craig (c) Coca-Cola Co. Unpublished Date: March 14, 1934; EU 84 303. Renewal Date: March 15, 1961; R 272 495. "Carefree (Chesterfield Theme Song)" words by Edward Heyman; music by Charles Henderson (c) Harms Inc., New York Published Date: November 14, 1934; EP 44 781. Renewal Date: November 15, 1961; R 285 511. "Let's Pretend" [Signature for the children's radio series, and jingle for "Cream of Wheat", which sponsored the show; (This product was a breakfast porridge mix made from wheat semolina);] The melody was based upon the Allegretto section of Märchen (A Fairy Tale), Op.135 No.2 by Karel Komzák II. This piece was taken from a melody in his “volksoper” (operetta) named "Edelweiss" (circa 1897); Joe Rines and Bob Bilder who adapted this melody for the "Cream of Wheat" jingle are listed as co-authors on the sheet music registered for copyright in 1937. No mention of Komzák is seen. (c) by Mills Music, Inc. Registered: June 2, 1937; E pub. 62 632. Renewed: June 1, 1965; R 362 338. "Flit Radio Jingle" by Alan Kent and Austen Croom-Johnson. [Flit gun insecticide dispenser] (c) May 22, 1940. E Unp[ublished] 222695. by Alan Kent and Austen Croom-Johnson. "J-E-L-L-O" [Jello gelatin dessert] [Signature for "The Jack Benny Jell-O Program" which premiered on Oct. 14, 1934 on the NBC Blue Network; Some have credited Don Bestor as the originator in the 1930's, however see the "official" 1940 filing below.] "J-E-L-L-O" music by Harmon Oscar Nelson, Jr., words by Harry Von Zell. [Harry Von Zell was the announcer on several programs that advertised "Jello brand gelatin dessert", so it is ironic that he would be credited as the "author of the lyric", which consisted of the five letters of the name. Someone at General Foods must have had a sense of humor."] (c) September 20, 1940. E Unp[ublished] 231580. by General Foods Corp., New York. "Old Jello Jingle" adapter/arranger Meredith Willson [from the original motif; exact copyright date still under investigation] "Jello Shimmer" by Meredith Willson [exact copyright date still under investigation] "Pepsi-Cola Hits The Spot" [aka: "Nickel, Nickel"] based upon the 18th-century English hunting song "D'Ye Ken John Peel?"; [As early as 1938 adapter-arranger Austen Croom-Johnson had collaborated with Eddie De Lange on a big-band arrangement of the English folk-tune, so he knew it was catchy with audiences. According to Timothy D. Taylor in his book "The Sounds of Capitalism", Austen Croom-Johnson and Alan Bradley Kent convinced the president of Pepsi's ad agency to try it with lyrics for Pepsi written by Alan Kent in 1939. They sold the rights to the jingle to Pepsi for a total of $2,000. During the early 1940's it became a very popular tune on the radio throughout the U.S., as much a "hit" as some of the songs being played. The "Nickel, nickel" phrase was used as a verse, and "Pepsi-Cola Hits The Spot" was the refrain; The jingle became so popular that full-length recordings were released to be played by radio stations instead of the jingle being merely a "tag" for the announcer's spoken commercial words. The "Soda Museum LLC" Web Site says, "This little jingle would go on to be recorded in 55 different languages." Words and adaptation at various times by Eddie De Lange and Alan Bradley Kent; Music and arrangement by Austen Croom-Johnson (aka: "Ginger Johnson") some versions may have been arranged by Eric Siday; and there were various big band style arrangements adapted by Joe Lippman and Helmy Kresa.] "D'Ye Ken John Peel" ["American adaptation", words and melody by Austen Croom-Johnson, published by A B C Music Corp., New York] Unpublished (c) filed on Jan. 12, 1938; Eu 157 880. . "Do Ye Ken, John Peel?" [additional lyrics by Eddie De Lange, music and adaptation by Austin Croom-Johnson, published by Irving Berlin Music Co., New York] Unpublished (c) filed on Feb. 24, 1938; Eu 161 663. Unpublished (c) renewed July 29, 1965; R 365 626. Published (c) filed on March 16, 1938; EP 68 157. Published (c) renewed July 29, 1965; R 365 625. "Do Ye Ken John Peel" [fox trot dance band arr. by Joe Lippman, additional lyrics by Eddie De Lange, adaptation and arrangement by Austen Croom-Johnson] Published (c) filed on April 14, 1938; EP 70 500. "Pepsi-Cola Hits The Spot" (c) 1939 by Johnson-Siday [exact copyright filing dates still under investigation] "Pepsi-Cola Radio Jingle" [words and arrangement by Austen Herbert Croom-Johnson & Alan Bradley Kent, (c) by PepsiCo, Inc., formerly named Pepsi-Cola Co.] Published (c) filed on Jan. 2, 1940; EP 162 049. Published (c) renewed April 7, 1967; R 407 224. "Get Hep" [words by Bissell Palmer, music by Helmy Kresa, (c) by the Pepsi-Cola Company of Long Island City, New York] Published (c) October 9, 1941; EP 98 040. "Camel Theme" [C...A-M...E-L...S, for Camels Cigarettes]; words & music by Freddie Rich (c) December 28, 1942; Eu 319 169. Melo Art Music Publishers, New York "Wesson Theme Song" [Wesson cooking oil] words & melody by Charles Abbott. 1 copy. (c) April 1, 1943. E Unp[ublished] 329 034. Southern Cotton Oil Co., New Orleans. "Rinso White Song" [Rinso White detergent] words & music Harold Rome. (c) July 21, 1943; E Unp[ublished] 341 023. Lever Bros. Co., Cambridge, Mass. [the "Rinso White" announcement & whistle got updated to a female chorus singing "Rinso Bright" two years later...] "The Coca Cola Company Theme" by Leonard Joy [Waltz theme of "Coke Time" with Eddie Fisher and other radio programs sponsored by Coca-Cola] (c) Apr. 23, 1944; EP 110 007. "Rinso Bright" (for treble voices) [Rinso White detergent] words & music by Andrew J. "Andy" Love, 2d. (c) February 22, 1945; E Unp[ublished] 409 774. Lever Bros. Co., Cambridge, Mass. "Brush Your Teeth With Colgate" [Colgate Dental Cream] words & music by Robert ("Bob") Forshew (c) February 27, 1946; EU 8 668. Colgate Palmolive-Peet Co., Jersey City, NJ "Colgate Jingle" words & music by Joseph ("Joe") Rines (copyright) Sep. 4, 1946; EU 38 622. by Paull-Pioneer Music Corp., New York, NY (renewed) Oct. 30, 1973; R 562 154. by Joseph Rines "Chiquita Banana" ["I'm Chiquita Banana", for United Fruit Company, banana importers] by William Wirges, Len [Leonard C.] Mackenzie and Garth Montgomery (c) March 25, 1946; EU 13 196. Maxwell-Wirges Publications Inc., New York, NY "Wildroot Cream Oil Charlie" words/arr.(??) attributed to J. Ward Maurer; music adapted from the traditional Public Domain melody "I've Been Working On The Railroad" (a "Levee song") presumably originating in the South...but first published in 1894 with the sub-title "as heard at Princeton" (University); [exact copyright filing date and registration number (if any) under investigation] NOTE: Woody Herman's radio show was sponsored by Wildroot Cream Oil hair tonic, and he co-wrote two compositions -- one simply called "Wildroot" was co-written with arranger Neal Hefti and the other one below; It's not known what part (if any) of these compositions used the melody "I've Been Working On The Railroad" from which the hair tonic jingle was adapted... "Cream Oil Charlie"; [Wildroot Cream Oil Charlie] melody by Tad Dameron & Woody Herman. (c) Jan. 27, 1946; EU 4670. Charling Music Corp., New York. "Halo, Ev'rybody, Halo"; [for Halo Shampoo] words and music by Joe Rines [unpublished version]: (c) Sep. 4, 1946; EU 38 623. [published version]: by Paull-Pioneer Music Corp., New York, NY (c) June 25, 1951; EP 55 702. [unpublished renewal]: by Joseph [Joe] Rines (c) Oct. 30, 1973; R 562 155. "Oxydol" [Proctor & Gamble's first Laundry Detergent, purchased from Thomas Hedley Co. of England in 1929.] words and music by Irving Miller, Henry Tobias & Don Reid. (c) Dec. 31, 1947; EU 110 280. Tobey Music Corp., New York. "Mm-Mm Good" [the Campbell's Soup jingle] Although it is not known at what point this pop song was adapted for use in Campbell's Soup commercials, it was composed in 1948 -- originally recorded by Paula Kelly and The Modernaires vocal group during the AF of M (musician's union) strike. So it had to work as an "a capella"" (unaccompanied) vocal. It was on the "B" side of their Columbia 78rpm single of "Pennies From Heaven". A Spring, 1948 review of the radio show "Club 15" in Metronome maga- zine mentioned that the Modernaires sang the "Mm-Mm Good commercial" as well as backing up host Bob Crosby. So apparently the use of the song for Campbell's happened rather soon after it was released. words by Allie Wrubel, music by Paul Baron (c) by Blossom Music Corp. January 19, 1948; EU 113 713. (renewed) May 8, 1975; R 604 731. "Quaker Oats Jingle" [Quaker Oats breakfast cereal] words & music by Joe Rines (c) Paull-Pioneer Music Corp. July 6, 1948; Eu 137 757. "Brylcreem Makes Men's Hair Look Neat" [aka: "Brylcream <sic> Jingle"] words & music by John P. Atherton; (c) by Atherton & Currier, Inc. Nov. 8, 1949; Eu 184 363. [Brylcreem was a British product first sold over there in 1928. This was the first jingle heard on radio in the U.S.. A more well-known jingle with the line "a little dab'll do ya" came later (see jingle No.2, 1952 below)] "Ajax Jingle" [Use Ajax, the Foaming Cleanser]; words & music by Joe Rines. [unpublished version]; (c) Paull-Pioneer Music Corp. Unpublished Copyright filed Jan. 12, 1950; EU 190 772. [published version]; (c) Paull-Pioneer Music Corp. Published Copyright filed June 22, 1951; Ep 55 703. NOTE: Although the above two jingles by Joe Rines were filed for copyrights in the early 1950's, it is our impression they had been heard on radio for many years before -- perhaps in the 1940's...so an investigation is still continuing. "Good and Plenty Jingle" by Alan Roger Tripp (c) March 20, 1950; EU 197 602. "Duz Singing Commercial (The Duz Song)" by Milton Howard Hirsch (c) April 7, 1950; EU 200 293. "Chevrolet Teaser and Commercial" [See The U.S.A. In Your Chevrolet] words & music by Leon Carr and Leo Corday (c) Leo Corday & Leon Carr Oct. 26, 1950; Eu 219 470. also (c) 1950 by General Motors Corporation (Chevrolet Motor Division) "Falstaff Beer" words and music by Phil Davis; Oct 16, 1950; Eu 218 258. "Be Happy, Go Lucky" [Lucky Strike cigarettes] [by Raymond Scott, pseudonym of Harry Warnow] (c) on added words & music; The American Tobacco Co, New York; (c) Feb. 6, 1951. EP 53 853. Appl. states prev. reg. as "Be Happy - Go Luckies" Jul. 26, 1950. EU 210 769; "L.S. Jingle No. 2", Jul. 26, 1950. EU 210 765. [Copyright records also list "L.S.Number 3" through "L.S. Number 6" all (c) December 30, 1952 with both words and music credited to Raymond Scott. These are probably later jingles used on "Your Hit Parade" TV show sung during the opening by Dorothy Collins; Their melodies may extend or replace "Be Happy - Go Lucky"; Examples of such jingles were the following heard on the air: "Luckies Taste Better...Cleaner, Fresher, Smoother" and "Light Up a Lucky...It's Light-Up Time"] "Muriel Cigars (Muriel Cigar Jingle)" words & music by Peter V. Keveson; (c) Lennon & Mitchell, Inc. Sep. 1, 1950; EU 214 008. Revised version: "Muriel" by Ralph Freed, Al Hoffman and Peter Keveson (c) Feb. 25, 1954; Eu 349 580. "Kellogg Rice Krispies" words & music by Alan Bradley Kent & Austen Herbert Croom-Johnson (c) January 15, 1951; EU 226 052. "What'll You Have?" [Pabst Blue Ribbon Beer]; words by Irvin J. Wagner, employee for hire of The Pabst Brewing Co.; music by Bill Gale [professional name of Wasyl Gula] adapted from the nursery tune "Ten Little Indians"; This piece is listed in the BMI Database under the grammatically complete, but incorrect title: "What Will You Have". (c) 1951 by The Pabst Brewing Company of Milwaukee, WI Published by Gala Music Publishing Corp. Unpublished Copyright filed Mar. 7, 1951; EU 231 529. Published Copyright filed May. 15, 1951, EP 54 776. [UPDATE]: "What'll You Have Polka" [Pabst Blue Ribbon Beer]; words by Leo Burnett Co., Inc. music by William S. Walker (c) 1956 by The Pabst Brewing Company of Milwaukee, WI Unpublished Copyright filed Aug. 17, 1956; EU 447 146. "Sav-On Parade" [Sav-On Drug Stores...Sav-On Drug Stores...Save On!!]; words & music by Martin George Sperzel (c) Ted H. Factor [Advertising] Agency Unpublished Copyright filed March 8, 1951; EU 231 648. "Kellogg's Raisin Bran [Flakes]" music by Bob Swanson; words by John De Vries, employee for hire of The Kellogg Company (c) The Kellogg Company Sep. 24, 1951; EU 250 898; Oct. 24, 1951; EU 254 040. "N-E-S-T-L-E-S Nestle's Makes the Very Best Chocolate"; words & music by Nestle's Chocolate Company, Inc., employer for hire of Alan Robert Scott and Marilyn Scott (c) Feb. 12, 1952; EU 264 251. "Brylcreem, A Little Dab Will Do Ya" [Brylcreem Hair Cream] music by John Peter Atherton; words by Hanley Murray Norins; "Brylcreem Jingle No.2" (c) April 10, 1952; Eu 271 110. by John P. Atherton [This is the more familiar lyric for Brylcreem. An earlier jingle "No.1" was filed for copyright in 1949 (see above.) There was also a 3rd revised lyric that was registered in 1961 under the following title:] "Lyrics to be used with Brylcreem Jingle (Brylcreem)" new words by Leo Schumer, (c) Beecham Products, Inc. May 25, 1961; EU 672 397. And there was another (4th) revision of the words in 1965 as follows: "Brylcreem 30" [NM new words and arrangement] new words by Peter Johnstone, new arrangement by Kermit Levinsky (c) Beecham Products Inc. Feb. 18, 1965; EU 867 640. "To Look Sharp" [Gillette Safety Razors and Razor Blades] [aka: "Look Sharp March", "Be Sharp March" and "Look Sharp/Be Sharp March"] music by Mahlon Merrick; [Note that the first citation below is a Motion Picture (MP), perhaps a TV film to open the "Gillette Cavalcade of Sports"...] "Look Sharp March Opening" (c) Oct. 1, 1952; MP 3 169. "To Look Sharp" (c) Oct. 23, 1953; EP 75 261. "Pepsodent Jingle" [You'll Wonder Where the Yellow Went...] words and music and (c) National Export Advertising Services, Inc., employer for hire of... James Gwin Zea and Terig Tucci. (c) Feb. 26, 1953; Eu 305 376. "Old Spice" [in the style of a Sea Chanty, for Old Spice after-shave lotion] words & music by Austen Croom-Johnson (sometimes known as "Ginger Johnson" because of his red hair.) (c) by Shulton, Inc. Mar. 12, 1953; EU 307 408. [Although filed for copyright as an original composition, it is adapted from the Traditional bagpipe melody known as "Scotland the Brave." The whistler on the recording was Jean "Toots" Thielemans.] "Peter Paul Mounds" [Sometimes I Feel Like A Nut...] [(and later): Sometimes You Feel Like a Nut...] [Peter Paul Mounds candy bars] words by Leo Corday; Music by Leon Carr; (c) Leo Corday and Leon Carr. filed on June 16, 1953; Eu 320 178. "Kellogg's Raisin Bran" words, music and (c) by Henry ("Hank") Sylvern Oct. 27, 1953; Eu 336 770. "Fifty Million Times A Day" [title filed for copyright registration: The "Coca-Cola Song"] words and music by Ben Ludlow (c) by The Coca-Cola Company Jan. 11, 1955; EU 382 357. "From The Land of Sky Blue Water" (Hamm's Beer) Although there was a 1909 poem by Charles Wakefield Cadman titled "From The Land of Skye-Blue Water" which was adapted for a 1937 popular song...the melody in the Hamm's Beer jingle more closely resembles the "Dagger Dance", from the 1911 musical production "Natoma", composed by Irish-born American Victor Herbert (founder of ASCAP.) However the 1955 copyright below does not mention any reference to the Victor Herbert composition. It had a simple instrumentation, just a drum set using mostly the Tom-Toms, and a male chorus: "Hamms Tom Tom Jingle" words by Ralph B. Campbell Jr.; music by Ernie Garven. Copyright by Campbell-Mithun, Inc. [ad agency] (c) June 15, 1955; Eu 400 696. "Roto-Rooter Jingle (Away go troubles down the drain)" words and music composed by Larry Wellington; Original arrangement by clarinetist Jerry Richards. [The "Roto-Rooter Jingle" was composed in May, 1954 in demo form; and first aired in a commercial in November, 1956; Larry Wellington was the Creative Director of the "United Film and Recording Studios" of Chicago; this is also the studio where it was recorded; Wellington was also known as an accordion player with a group called "Louise Massey and The Westerners" -- who were regulars on the WLS "National Barn Dance", a national radio show originating from Chicago; Wellington also scored a couple of B-movies during the 1950s. The same recording was used in commercials produced for 10 years, until 1966; The original instrumentation heard on the air behind the singers was: clarinet, bass, accordion, wood block and guitar; The original jingle was performed by Tom C. Fouts who was known as Captain Stubby, and his backup group -- The Bucanneers (also regulars on WLS's "National Barn Dance")...according to Paul Abrams, Roto-Rooter's 2003 Public Relations manager, this jingle is one of the few compositions that have been in continuous use for nearly 50 years (albeit in different arrangements.) Abrams said that Tom Fouts used what he called his "froggy" voice on the words "Away go troubles down the drain", and that Fouts also was the voice of "Little Sprout" in the original Green Giant commercials. Tom C. Fouts was born on November 24, 1918, in Carroll County, Indiana] "Bosco Jingle" [I Love Bosco]; [Bosco chocolate syrup] by the Wallerstein Company, Inc., employer for hire of John <sic> [actually Joan] Edwards & Lyn Duddy. (c) July 25, 1955; EU 404 645. "A Lot To Like" [Marlboro Cigarettes] by Don Tennant & William S. ("Bill") Walker [Julie London sang a memorable, sultry rendition of this lyric in TV ads during the mid-1950s: "You Get A Lot To Like with a... Marlboro...Filter, Flavor, Flip-Top Box"] Copyright by Phillip Morris, Inc. (c) April 10, 1956; Eu 433 037. A subsequent march arrangement of the jingle tune was titled: "Flip-Top March" arranged by William McRae Copyright by Advertiser's Music, Inc. (c) November 12, 1956; EP 106 336. "RCA-Whirlpool Musical Signature" by Bernie Saber (c) Whirlpool-Seeger Corp. November 5, 1956; EU 455 576. "Robert Hall Commercial" [When the values go up, up, up... and the prices go down, down down...] [Robert Hall Clothing Stores] music by Leon Mitchell; words by Charles A. Gaston; Throughout the 1950s many different versions were filed for copyright. It is thought the Original version was filed circa 1946 (under investigation) A later Copyright by Charles A. Gaston & Leon Mitchell; (c) Feb. 28, 1957; EU 467 561. "You're Ahead In A Ford [All The Way]" aka: "Ford Jingle" in ASCAP records with composer credit: music by Lewis Allan [professional name of Abel Meeropol, sometimes mis-spelled Lewis "Allen"] Lewis Allan is also credited as composer on the Lester Lanin LP that includes this jingle in a dance-tempo medley. [This stirring jingle/march was used as a Closing theme for the nighttime variety version of the "Tennessee Ernie Ford Show" as sponsored by Ford Motor company from 1956 - 1961; And there is evidence the campaign continued through 1967. Since it was a work for hire, the author for copyright purposes is the ad agency, copyright owner is the sponsor] words & music by J. Walter Thompson Co.; (c) by the Ford Motor Co. Oct. 28, 1957; Eu 500 497. "The Pillsbury Baking Song" (the title as filed for copyright) aka: "Pillsbury Says It Best" ["Nothin' Says Lovin' Like Something From the Oven..."]; [composer credit "Pillsbury Commercial": Paul Taubman (ASCAP)] Since it was a work for hire, the author for copyright purposes is the ad agency, the copyright owner is the sponsor: words and music by Leo Burnett & Co., Inc. (c) by Pillsbury Mills, Inc. October 31, 1957; Eu 498 853. "The Ipana Theme Song" ["Brush-a, brush-a, brush-a, With the new Ipana]; (for Ipana Toothpaste) words and music by Mel Henke (c) Longridge Music Inc. Dec. 23, 1957; EU 505 726. "Be Sociable" ["Be Sociable, Have a Pepsi"] for Pepsi-Cola words and music by Henry Sylvern (c) by Henry Sylvern March 21, 1958; Eu 516 190. "The Joy Of Living" ["Know The Real Joy of Good Living, Move Up To Quality, Move Up To Schlitz"]; for Schlitz Beer words and music by Philip J. ("Phil") Davis; (unpublished version) registered as: "The Joy of Living" by Philip J. Davis, Claimant: Jos. Schlitz Brewing Co. (c) Oct. 7, 1958, EU 544 980. (c) 1958 by Beechwood Music Corporation, New York. (published version): (c) Feb 2. 1959; EP 127 560. "The San Francisco Treat" [Rice-a-Roni packaged rice] words by Charles Foll; melody based upon the 1923 song "Barney Google" by Billy Rose and Con Conrad; (c) woodblock "soft-shoe" instr. 1958, vocal 1961; [exact date still under investigation] "Newport Filter Cigarettes" music by Richard Adler Unpublished Registration filed as "Newport Cigarette Commercial" claimant: Frank Music Corp. Copyright (c) April 30, 1958; EU 522 234. "Rapid Shave Jingle" [Fastest...Smoothest] by Leonard Strong (c) Colgate-Palmolive Co. March 10, 1959; EU 566 297. "Royal Crown Jingle" by John Gart (c) Royal Crown Cola Co. April 3, 1959; EP 129 957. "Take Me Along (Fly The Friendly Skies of United)" adapted from the title song of the Broadway musical "Take Me Along" words and music by Bob Merrill Copyright by Bob Merrill (c) Aug. 6, 1959; Eu 590 396. Renewed Feb. 17, 1987; RE-328-740. "Mr. Clean Jingle No.1" by Tom Cadden (c) Tom Cadden and Procter & Gamble Co. August 14, 1959; EU 589 219. "Double Your Pleasure" [Double Your Fun] [for Doublemint Gum]; music by Richard Robinson ("Dick") Cunliffe; words and music by Myron Edward ("Mike") Chon; Copyright by William Wrigley Jr. [Chewing Gum] Company; (c) Sept. 23, 1959; EU 595 175. "Where There's Life...There's Bud" [for Budweiser Beer]; based upon "Where There's Life" (a 1956 instrumental) music by Russ David and George Cates; Budweiser lyric by Bob Johnson; Original piano solo instrumental copyright by Russ David & George Cates (c) November 15, 1956; EP 104 567. Renewed May 7, 1984; RE 209 747. Budweiser vocal published sheet music (c) D'Arcy Advertising Company, New York Dec. 30, 1959; EP 136 934. "Italian Swiss Colony Wine" [Little Ol' "Winemaker", Me] words and music by United Vintners & Vince Degen (c) United Vintners Sep. 19, 1960; EU 640 859. "Now It's Pepsi...For Those Who Think Young" [Makin' Whoopee] One of the more memorable ad campaigns of the 1960's was Pepsi's campaign "For Those Who Think Young" (primary usage: 1961-1964) For the jingle, Pepsi adapted an old standard "Makin' Whoopee"--a song from the Broadway musical "Whoopee!" starring Eddie Cantor. The song was composed in 1928 with lyrics by Gus Kahn and the music by Walter Donaldson... (c) Donaldson, Douglas & Gumble Inc., New York Published Copyright Date: Nov. 9, 1928; EP 00 462. Published Renewal Date: Nov. 14, 1955; R 160 024. The Pepsi jingle lyrics were something like: "The Modern Crowd today agrees If you think young say, 'Pepsi please'; So pick the right one, the modern light one... Now It's Pepsi...For Those Who Think Young" Of course, the irony was that the melody was by that time more than three decades old. In 1962 Joanie Sommers, the vocalist who had recorded the original seductive rendition of the jingle, released a vinyl LP titled “For Those Who Think Young.” Ironically neither the Pepsi jingle nor the original “Makin’ Whoopee” song were included on her album. Perhaps she wasn't "thinking young." "Go, Go, Goodyear" [for the Goodyear Tire & Rubber Co.] music by Robert Lamar ("Bob") Thompson; words by Hanley Murray Norins; Copyright 1961 [exact date still under investigation] [Maxwell House Coffee-pot "Percolator Theme" -- merging two melodies created by two different music production houses -- a slow obligato melody on top of the short figure played by guitarist who "chokes" the strings to keep the notes short, and a percussionist playing the same notes on temple blocks; The official titles filed for copyrights varied between 1959 and 1968, as you see...This one from 1961 is representative of the combination of both motifs:] "Perky (based on 'Percolabligato' & 'A Pot for the A.M.')" by Wade F. Denning, Jr. & Eric Siday (c) June 22, 1961; EU 675 967. [Other related copyrights (in reverse chronological order) are as follows...] "Bringing Up Junior-60 & 30" -- [prev. reg. as "A Pot for the A.M.", April 15, 1960; new arrangement & additional music] by Wade Denning; copyright by General Foods (c) April 16, 1968; Eu 483 345. IMH [Instant Maxwell House]-Perky People-60 & 30" -- [prev. reg. as "Percolabligato", July 2, 1959; new arrangement & additional music -- no arranger or composer listed, but Eric Siday composed the original; copyright by General Foods] (c) April 16, 1968; Eu 483 344. "The Perking Coffee Pot" by Eric Siday (c) May 24, 1960; EU 626 125. "A Pot for the A.M. (for temple blocks, guitar, and bass)" by Wade F. Denning, Jr. [the choked guitar and temple blocks figure...not sure why the copyright on this was filed later than the next] (c) April 15, 1960; EU 621 010. "Percolabligato (for temple blocks, guitar, and bass)" by Eric Siday [includes the slow obligato melody over the choked guitar and temple blocks figure] (c) July 2, 1959; EU 583 481. "The Sound of the City"" (radio station jingle package) although most jingles on this page are commercial jingles heard nationally, a certain number of radio stations used an outstanding jingle package created by Johnny Mann and marketed by Hugh Heller of Heller-Ferguson. This package was syndicated to radio stations in San Diego, Seattle, Kansas City and Los Angeles, among others. The package had memorable words and music that made quite an impression on listeners, who often requested the jingle as much as songs on the station's play list. Composed somewhere around 1959, here is a link to the main acapella jingle sung by the men of the Johnny Mann singers: The Sound of The City (KSFO) "Mister Softee (Jingle and Chimes)" A familiar sound on East Coast streets is this jingle -- which was originally written for a radio commercial circa 1960, and then was crystallized in the music boxes of ice cream trucks in the many cities where this brand was sold. Composed by Lester ("Les") Morton Waas (See his obituary. [exact copyright filing date and registration number under investigation] [The (General Mills - Pillsbury) Jolly Green Giant "Ho-Ho-Ho" This signature sound within Pillsbury jingles for canned & frozen vegetables has been assigned a Trademark by the U.S. Patent and Trademark office -- serial number 75821499, filed on October 12, 1999. It's "first use in commerce" is listed as the year 1961. The description of the mark is as follows]: 'The mark is the sound of a deep, male, human-like voice saying "Ho-Ho-Ho" in even intervals with each "Ho" dropping in pitch.' The notes appear to be B, A, and E (in the key of D Major). The recording of the "Ho-Ho-Ho" used on the air has deep reverberation; The "human-like voice" described in the trademark was that of an actual human... He was Chicago-area bass-baritone studio vocalist Elmer "Len" Dresslar, Jr. (1925 - October 16, 2005), a member of the "Singers Unlimited" jazz vocal group. "Coppertone" [Tanning Lotion] words and music by Mitch Miller & Jimmy Carroll (c) Plough, Inc. June 23, 1960; EU 629 254. "Kent (Versions no. 1-2)" [Kent Cigarettes] words and music by Richard Adler. Copyright (c) July 25, 1961; EU 680 366. "Kent Is The Best" [Kent Filter Cigarettes] music by Richard Adler. Copyright (c) July 25, 1961; EU 680 369. [Good Humor Ice Cream -- a familiar brand in cities of the West -- the original tune played from ice cream trucks contained a simplified version of the Slovakian folk tune "Stodola Pumpa"; However in 1962 the company was bought out, and the new owner, Danny Tropp, composed a little ditty named "Danny's Dream" which was then encoded into the Good Humor truck's music boxes. To some ears this tune sounds suspiciously like "It Takes Two to Tango." [exact copyright filing date and registration number under investigation] "Hertz" [Let Hertz Put You In The Driver's Seat] [Marching Band Arr. title: "In The Driver's Seat"] [Hertz auto rental] words and music by Richard Adler Unpublished Registration filed as "Hertz": Copyright (c) Mar. 7, 1962; EU 712 766. Renewed January 5, 1990; RE 472 562. "Tiparillo Theme ('Cigars, Cigarettes, Tiparillos?')" [Robert Burns Tiparillos] words and music by Clay Warnick; Copyright by General Cigar Co, Inc. (c) Nov. 29, 1962; EP 170 036. "Green Giant ('Good Things From The Garden')" words by Robert "Bob" Noel and music by Bernie [Bernard N.] Saber; (c) Leo Burnett Co. Inc. Claimant: Green Giant Co. March 21, 1963; EP 173 728. "Come Alive!" ["You're In the Pepsi Generation"] In 1963 a PepsiCo marketing executive named Al Pottasch conceived of a public contest to suggest a new Pepsi ad slogan; The winner was a Wisconsin resident named Ellen M. Reimer. Her winning slogan was "The Pepsi Generation", which ushered in a new type of ad campaign--later called a "Lifestyle Campaign." The campaign was fleshed out with a lively jingle composed by Sid Ramin named "Come Alive!"; It was recorded by Joanie Sommers (who had also recorded the 1961 ad campaign jingle "For Those Who Think Young"), and later by others. composed by Sid Ramin, under employment by R P M Associates Inc. (c) C.P.S. Music Corp. Dec. 21, 1964; EU 858 456. "The Wiener Song" ["Oh, I Wish I Were an Oscar Meyer Wiener"; aka: "I'd Love To Be an Oscar Meyer Wiener"] by Adversonic Productions, Inc. [original composer Richard D. Trentlage (ASCAP), and lyric by Arthur L. Zapel, Jr. (ASCAP)] Copyright by Oscar Meyer Foods, a div. of Kraft Foods, Inc. Aug. 26, 1965; EU 899 931. Renewed by Adversonic Productions, Inc. June 10, 1999; RE 819 061. The September 29, 2016 obituary of composer Richard D. Trentlage in the New York Times states The Wiener Song was first composed in 1962 in response to a contest that Oscar Mayer sponsored to submit a new advertising jingle. (An older jingle had been written by Joe Rines, and was registered in 1950.) It would appear that revised lyrics were written by Arthur Zapel by the time the jingle was first registered for copyright in August of 1965.) "The Ford March" [The Feel of the Wheel of a Ford]; by Richard M. Sherman & Robert B. Sherman, employees for hire of Walt Disney Productions; Copyright (c) Nov. 1, 1965; EU 911 007. "Tumwater Theme", etc. [Olympia Beer]; music by Jerome Moross. (c) Olympia Brewing Company; "A Tumwater Rhapsody" (c) Dec. 29, 1965; EU 918 639. "Tumwater (30-sec. version) (c) Dec. 29, 1965; EU 918 640. "Tumwater (60-sec. version) (c) Dec. 29, 1965; EU 918 641. "Tumwater Theme" (c) Dec. 29, 1965; EU 918 642. "Tumwater Music" (c) Feb. 7, 1966; EU 924 042. "Heaven Sent 'Suddenly'" [Heaven Sent [perfume] by Helena Rubinstein]; music by Buddy Weed [professional name of Harold E. Weed]. Copyright (c) by Warwick & Legler, Inc. February 14, 1966; EU 924 552. "At Beneficial (Doot! Doot!) You're Good For More" [Title filed for copyright was: "Beneficial Finance Radio: You're Good For More"] words and music by Steve Karmen (c) 1968, Elsmere Music July 23, 1968; Eu 65 015. "Budweiser/You've Said It All" [Budweiser Beer] words and music by Steve Karmen (c) Sep. 1, 1970; EU 205 341. "You Deserve A Break Today (at McDonald's)" [McDonald's fast-food restaurants] words and music by Kevin Gavin and Sid Woloshin (c) 1971 by G & W Publishing Corp. [exact filing date still under investigation] "I'd like to Buy The World A Coke" [It's The Real Thing] [The melody was adapted from a song by Davis, Cook and Greenaway called "True Love and Apple Pie" which was registered AFTER the jingle was, but composed BEFORE it...] "True Love and Apple Pie" words and music by Roger F. Cook, Roquel B. ("Billy") Davis & Roger John Reginald Greenaway. (c) Nov. 30, 1971; EU 292 182. ...McCann-Erickson executive Bill Backer worked with the group to adapt it for the Coca-Cola jingle; The 1st registration as a jingle was made with McCann-Erickson as the "applied author"... "I'd like To Buy The World A Coke" [1st registration] words and music by McCann-Erickson Inc. (c) Coca-Cola Co. Aug. 25, 1971; EU 276 203. ...the 2nd registration included the actual author's names, and the copyright transferred to Shada Music (Backer's publishing company) most likely as per previous agreement... "I'd like To Buy The World A Coke" [2nd registration] words and music by William ("Bill") Backer, Roger Cook, Billy (Roquel B.) Davis & Roger Greenaway. (c) Shada Music Inc. Nov. 17, 1971; EU 291 050. ...After the jingle was recorded, a group of young people were filmed on a hillside wearing diverse dress representing their different origins, in a visual symbol of world unity (everyone of course singing about Coca-Cola)... The jingle got to be so popular that new generic lyrics were written, and a pop song was recorded. What could be better for a commercial advertiser than to have their jingle played as a song on the hit parade, and give the company "free advertising"... "I'd like to teach the world to sing (in perfect harmony)" [adapted from the 1971 Coca-Cola jingle;] words and music by B. [William] Backer, B. [Billy] Davis, R. [Roger] Cook & R. [Roger] Greenaway. (c) Shada Music Inc. Unpublished Copyright: Nov. 17, 1971; EU 293 395. ...and even Published Sheet Music was sold with the cover featuring the young people from all over the world standing on the hillside singing "in perfect harmony"... "I'd Like To Teach the World To Sing (In Perfect Harmony)" words and music by Roger F. Cook, Roquel B. ("Billy") Davis, William M. ("Bill") Backer & Roger John Reginald Greenaway. (c) Shada Music Inc. Published Copyright: Dec. 1, 1971; EP 294 402. "Nobody Doesn't Like Sara Lee" [Sara Lee frozen pies and cakes] music by Mitchell ("Mitch") Leigh (c) 1972 by Andrew Scott, Inc. [exact filing date still under investigation] "C and H Pure Cane Sugar" [California and Hawaii Sugar Co.] melody based upon the 1964 song "Pearly Shells" also known by its Hawaiian title, "Pupu O Ewa" words and music by Leon Pober and Webley Edwards; original song filed for copyright in 1962 and 1964; new words for commercial jingle (c) 1974 [exact filing date still under investigation] American Airlines ("Doing What We Do Best") [Tag line: "We're American Airlines - Doing What We Do Best"] words and music by Tom [Thomas W.] Dawes (c) Thomas G. Dawes March 18, 1975; EU 564 321. "Weekends Were Made For Michelob" [Michelob Beer] words and music by Steve Karmen (c) Elsmere Music, Inc. June 24, 1975; EU 591 527. "Alka-Seltzer--[Plop, Plop, Fizz, Fizz]" [Alka-Seltzer antacid tablets] words and music by Tom [Thomas W.] Dawes (c) Miles Laboratories Inc. April 2, 1976; EU 666 224. "Like a Good Neighbor" [State Farm Is There] [State Farm Insurance] words by Jerry Gavin and Keith Reinhard music by Barry Manilow (c) 1976 by G & W Publishing Co. [exact filing date still under investigation] "The Meow Mix Theme" [Meow, meow, meow, meow...] [Ralston Meow Mix cat food] music by Thomas G. McFaul, sung by studio vocalist Linda November. (c) 1976 by Ralston-Purina Company [exact filing date still under investigation; ...Gee, there's no credit for a "lyricist"?? I wonder who wrote those unforgettable words? :-) The answer was provided by the composer...see "How The Pussy Learned To Sing"] "Here's To Good Friends" [Lowenbrau Beer] words by J. Walter Thompson U. S. A., Inc.; music by [employee for hire] William M. (Bill) Backer; [sung over the air originally by Arthur Prysock] various versions (c) Miller Brewing Company, 1978 - 1982 [original copyright under investigation] "We Bring Good Things To Life" [General Electric (G.E.) jingle] by Thomas G. McFaul and David Lucas; filed for copyright as "Good Things To Life", and also as 'G.E.--"Bring Good Things"' (sound recording on 7 1/2 tape); Music and lyrics copyright by General Electric Company, employer for hire. Date of creation: 1979; Date of publication: October 22, 1979; U.S. Copyright (c) August 25, 1980; PA 00000 78 692 "Cheese! Glorious Cheese!" - a 1980's ad campaign sponsored by The National Dairy Board -- a promotional and research body formed under the authority of the U.S. Department of Agriculture in 1984. This jingle was based upon a song originally titled "Food! Glorious Food!" from the 1960 British musical "Oliver!" -- book, words and music by Lionel Bart (a London-based composer, birth name Lionel Begleiter.) The musical premiered on Broadway in New York in 1963; Then was made into a motion picture in 1968 which won the Academy Award for "Best Picture" in 1969; U.S. Copyright (c) Nov. 18, 1968; EP 255 695. Renewal filed (c) Feb. 1, 1996; RE-726-994
Most of the above ad campaigns and jingles were created during the period this web site celebrates -- that of the "Old-Time Radio (OTR)" and the "Classic Television" period -- ending roughly in the mid-1960s. However a latter-day jingle composer was prolific at writing memorable tunes during the next 25 years. Below are our top-ten favorites from the pen of composer/arranger Steve Karmen of New York: 1968: Beneficial Finance / "At Beneficial (Doot! Doot!) You're Good For More" 1969: Salem Cigarettes / "You Can Take Salem Out Of The Country, But..." 1970: Budweiser Beer / "When You Say Budweiser, You've Said It All" 1972: General Tires / "Sooner Or Later You'll Own Generals" 1973: Wrigley's Spearmint Gum / "Carry The Big Fresh Flavor" 1974: Michelob Beer / "Weekends Were Made For Michelob" 1974: Dial Soap / "Aren't You Glad You Use Dial?" 1976: Exxon / "Energy For A Strong America" 1977: Hershey Candy / "(Hershey Is) The Great American Chocolate Bar" 1979: Ford Motor Co. / "Ford, That's Incredible!"
"Jack In The Box" [Take Life A Little Easier] for Jack-In-The-Box Drive-thru Restaurants. music by Sid Woloshin; words by John Annarino arrangement by William Goldstein (c) G & W Pub. Corp. (division of Gavin & Woloshin jingle co.) Copyright Date: Dec. 13, 1972; EU 374 699.
"Intel Inside" Logo [Computer micro-chips] music by Walter Werzowa; [this 4-note logo is not found listed in Library of Congress copyright files; composer credit from article in the "National Enquirer" magazine, issue of March 20, 2001. It is, however, found in the US Patent & Trademark records as an INTEL Corp. Trademark #75332744; filed on 7/29/1997 with its "first use in commerce" listed as 1994; This so-called "trademark" is a series of musical tones described as follows: "The mark consists of a five tone audio progression of the notes D Flat, D Flat, G Flat, D Flat, and A Flat." Although this does describe the pitches of the notes, it does not describe (or protect?) all durations of such a note sequence. For that, you would, of course need to use music notation.]