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The "Jingle Hall of Fame"

Many compositions listed on this Web Site have an "A" theme, a "B" theme, and sometimes even a Trio section ("C" Theme) -- in other words, they are a "complete composition" in a standard Song Form.

But every once in a while, an old jingle comes to mind -- musically only a trifle, a bon-bon, usually just an "A" theme by itself -- just a tickle of the little gray memory cells, and we start wondering, "Where did that tune come from? and when? Was it written just for the commercial, or adapted from elsewhere?"

Perhaps the jingles you remember with fondness are the older ones, because they remind you of your childhood -- what you perceive were "the good ol' days."

Some jingles are funny old tunes--almost nursery rhymes--but with a much more motivating purpose -- to get you to think fondly of a product and buy, buy, buy. It's a curious realization that some of the products they touted in our memory are no longer actually with us -- yet the melody lingers on...making us yearn in vain for Barbasol, Rinso White or even Wildroot Cream Oil, Charlie.

It was also common practice in the Old-Time radio and Classic TV era for a program to be "owned" by the sponsor, and managed by the sponsor's advertising agency. So it's not uncommon for the series theme song to be an advertising jingle. This was prominent in such series as "Your Hit Parade" sponsored by Lucky Strike tobacco, which used their jingle "Be Happy, Go Lucky" as the signature theme.

So, during our researches into copyright records, if we happened to come across one of the gems among these mythic old tunes of Old-Time Radio or Classic TV era, we'll take note of it, and we'll share the info we discovered here.

The reason we post the entire copyright entry (and some explanatory material) is so you can see how sometimes, the "composer" actually is the company for which the jingle is written, or how a jingle may have been adapted from another song. Some of the companies hiring jingle composers insisted on taking credit that way (via their lawyers no doubt) as "employer for hire." But of course, a company can't write a jingle -- only composers. Sometimes these composers were well known songwriters or film/TV composers, and sometimes they were people who were known for composing advertising music. Among those familiar names were Leon Carr, Leo Corday, Joe Rines, Lyn Duddy, Richard Adler, Robert Lamar ("Bob") Thompson and Steve Karmen.

Another oddity: One of the most recogniseable jingles on radio and TV -- for Oldsmobile -- predates commercial radio by at least a couple of decades -- because it was a popular song in 1905 (!) And several jingles including the "Chiquita Banana" song also "crossed over" into pop recordings too in those more innocent less cynical years.

In the listings below, E Unp, or Eu refers to the copyright of an an unpublished composition. The designation EP refers to the copyright of a published composition. Most jingles are not commercially published; You can see a list of sheet music folio books which may contain a classic jingle at our Web Page of Advertising Jingle Music Folio Books

Sometimes a jingle that was used for years was not published until much later (like "Halo Everybody Halo" or the "Ajax Jingle" which was heard in the early days of network radio, but not filed for copyright as "published" until 1951 -- perhaps when music performance rights including jingles -- became a source of revenue.)

Last updated May 22, 2014


"In My Merry Oldsmobile" (adapted for the Oldsmobile
                          division of General Motors)
    music by Gus Edwards and
    words by Vincent P. Bryan
    (c) 1905 by M. Witmark and Sons.
    
   [The tune was adapted for the Oldsmobile Jingle used on
    radio and television, including the opening of the
    CBS Television News with Douglas Edwards (circa 1949--52)
    and the Sam Levinson Program]
    
"Clicquot (Fox Trot March)" [aka: "The Sunoco March"]
   theme of the "Clicquot Club Eskimos" on WEAF and NBC radio,
   sponsored by Clicquot Club ginger ale (and later by the  
   Sunoco Oil Co.) 
   music composed by Harry F. Reser.
   Sheet music copyright date 1926 (c) Harry F. Reser
   
"Yo-Ho Song (Hurrah For The Wonder Bakers)"
   theme and jingle for the makers of Wonder Bread on NBC,
   music by Will Donaldson, words by Frank Moulan.
   Sheet music copyright date 1929.
   (c) National Broadcasting Company, In., New York

"Have You Tried Wheaties?" [Wheaties breakfast cereal]
   (c) 1929 by General Mills, Inc.
   [performed by "The Happiness Boys"] 
   [exact copyright filing date and composer(s) still 
    under investigation]
    
   [The tune was adapted from "Jazz Baby", a popular song originally
    published in 1919 by Waterson, Berlin & Snyder Co., New York,
    and recorded on a 78-rpm single by pioneering female jazz
    singer Marion Harris; the record was released in April of
    1919 on the Victor label (#18555-B);
    
    The composers were M. K. Jerome (who wrote the tune) and 
    Blanche Merrill (who wrote the original words); this song
    was also the basis for the "Abbott and Costello TV Theme"
    (the show was sponsored by Wheaties at one point);
    
    The TV Theme was a looser adaptation of "Jazz Baby"; claimed 
    as a separate work by music packager Raoul Kraushaar (who got 
    ASCAP performance royalties on it for a time); 
    
    But the basis for both the Wheaties jingle and the TV Theme
    was the melody of this 1919 pop song.
    
    Contributor Pat Coffey tells us that liner notes of the original
    soundtrack to the 1967 film musical "Thoroughly Modern Millie"
    were written by film producer Ross Hunter. He wrote that when 
    Carol Channing played the character "Muzzy", the producers 
    wanted her to sing "Jazz Baby" on the film soundtrack --
    perhaps to give it some period authenticity -- but they 
    discovered "the copyright was owned by General Mills", and 
    according to Hunter, it took six weeks to sort it out; 
    
    Although General Mills may have had the copyright on the version
    with new lyrics, it seems the lawyers must have gotten the
    best of that deal: By 1967, the 1919 copyright on "Jazz Baby" 
    would have expired, so the song would have clearly been in the 
    Public Domain -- Copyrights prior to 1976 ran for a period of
    28 years with only one renewal allowed for a total of 56 years,
    so the copyright on "Jazz Baby" would have run out in 1965.
    
    If General Mills tried to claim ownership of "Jazz Baby" via 
    their 1929 version with new commercial lyrics, the prior filing 
    of the original 1919 song would have settled the matter; 
    
    Copyright of the original song would not have been extensible 
    or applicable unless Carol Channing was to sing the Wheaties 
    lyric; So it is unclear why it took six weeks to sort it out;
    the original filing was right there in copyright records.]
    
"Flit Radio Jingle" by Alan Kent and Austen Croom-Johnson.
    [Flit gun insecticide dispenser]
    (c) May 22, 1940. E Unp[ublished] 222695.
    by Alan Kent and Austen Croom-Johnson.

"J-E-L-L-O" [Jello gelatin dessert]
   [Signature for "The Jack Benny Jell-O Program" which
    premiered on Oct. 14, 1934 on the NBC Blue Network;
    Some have credited Don Bestor as the originator in the
    1930's, however see the "official" 1940 filing below.]
   
"J-E-L-L-O" music by Harmon Oscar Nelson, Jr., words by Harry Von Zell.
    [Harry Von Zell was the announcer on several programs
    that advertised "Jello brand gelatin dessert", so it is 
    ironic that he would be credited as the "author of the
    lyric", which consisted of the five letters of the name.
    Someone at General Foods must have had a sense of humor."]
    (c) September 20, 1940. E Unp[ublished] 231580.
    by General Foods Corp., New York.

"Old Jello Jingle" adapter/arranger Meredith Willson
   [from the original motif;
    exact copyright date still under investigation]

"Jello Shimmer" by Meredith Willson
   [exact copyright date still under investigation]
   
   
"Pepsi-Cola Hits The Spot" [aka: "Nickel, Nickel"]
    based upon the 18th-century English hunting song "D'Ye Ken John Peel?";
    
   [As early as 1938 adapter-arranger Austen Croom-Johnson had collaborated
    with Eddie De Lange on a big-band arrangement of the English folk-tune,
    so he knew it was catchy with audiences. According to Timothy D. Taylor
    in his book "The Sounds of Capitalism", Austen Croom-Johnson and Alan
    Bradley Kent convinced the president of Pepsi's ad agency to try it with
    lyrics for Pepsi written by Alan Kent in 1939. They sold the rights to
    the jingle to Pepsi for a total of $2,000. During the early 1940's it
    became a very popular tune on the radio throughout the U.S., as much
    a "hit" as some of the songs being played.
    
    The "Nickel, nickel" phrase was used as a verse, and "Pepsi-Cola Hits
    The Spot" was the refrain; The jingle became so popular that full-length
    recordings were released to be played by radio stations instead of the 
    jingle being merely a "tag" for the announcer's spoken commercial words.
    
    The "Soda Museum LLC" Web Site says, "This little jingle would go on 
    to be recorded in 55 different languages."
    
    Words and adaptation at various times by Eddie De Lange and Alan Bradley Kent;
    Music and arrangement by Austen Croom-Johnson (aka: "Ginger Johnson")
    some versions may have been arranged by Eric Siday; and there were various
    big band style arrangements adapted by Joe Lippman and Helmy Kresa.]
    
    
   "D'Ye Ken John Peel" [American adaptation, words and melody
    by Austen Croom-Johnson, published by A B C Music Corp., New York]
    Unpublished (c) filed on Jan. 12, 1938; Eu 157 880.
.
   "Do Ye Ken, John Peel?" [additional lyrics by
    Eddie De Lange, music and adaptation by Austin Croom-Johnson,
    published by Irving Berlin Music Co., New York]
    Unpublished (c) filed on Feb.  24, 1938; Eu 161 663.
    Unpublished (c) renewed  July  29, 1965; R  365 626.
    Published   (c) filed on March 16, 1938; EP  68 157.
    Published   (c) renewed  July  29, 1965; R  365 625.
    
   "Do Ye Ken John Peel" [fox trot dance band arr. by Joe Lippman,
    additional lyrics by Eddie De Lange,
    adaptation and arrangement by Austen Croom-Johnson]
    Published (c) filed on April 14, 1938; EP 70 500.
   
   "Pepsi-Cola Hits The Spot" (c) 1939 by Johnson-Siday
   [exact copyright filing dates still under investigation]
   
   "Pepsi-Cola Radio Jingle" [words and arrangement by
    Austen Herbert Croom-Johnson & Alan Bradley Kent,
    (c) by PepsiCo, Inc., formerly named Pepsi-Cola Co.]
    Published (c) filed on Jan.   2, 1940; EP 162 049.
    Published (c) renewed  April  7, 1967; R  407 224.  
   
   "Get Hep" [words by Bissell Palmer, music by Helmy Kresa,
    (c) by the Pepsi-Cola Company of Long Island City, New York]
    Published (c) October 9, 1941; EP 98 040.

"Camel Theme" [C...A-M...E-L...S, for Camels Cigarettes]; 
   words & music by Freddie Rich
   (c) December 28, 1942; Eu 319 169.
   Melo Art Music Publishers, New York

"Wesson Theme Song" [Wesson cooking oil] 
    words & melody by Charles Abbott. 1 copy.
   (c) April 1, 1943. E Unp[ublished] 329 034.
   Southern Cotton Oil Co., New Orleans.

"Rinso White Song" [Rinso White detergent] 
    words & music Harold Rome.
   (c) July 21, 1943; E Unp[ublished] 341 023.
   Lever Bros. Co., Cambridge, Mass.
   
   [the "Rinso White" announcement & whistle got updated to a 
    female chorus singing "Rinso Bright" two years later...]
    
"Rinso Bright" (for treble voices) [Rinso White detergent] 
    words & music by Andrew J. "Andy" Love, 2d.
   (c) February 22, 1945; E Unp[ublished] 409 774.
   Lever Bros. Co., Cambridge, Mass.

"The Coca Cola Company Theme"
    by Leonard Joy
   [Theme of "Coke Time" with Eddie Fisher and
    other radio programs sponsored by Coca-Cola]
   (c) Apr. 23, 1944; EP 110 007.

"Brush Your Teeth With Colgate" [Colgate toothpaste]
   words & music by Robert ("Bob") Forshaw
   [exact date and registration number under investigation]

"I'm Chiquita Banana" [United Fruit Company, banana importers]
   by William Wirges, Len Mackenzie and Garth Montgomery
   (c) 1946 by Shawnee Press
   [exact date and registration number under investigation]

"Wildroot Cream Oil Charlie"
   words/arr.(??) attributed to J. Ward Maurer;
   music adapted from the traditional Public Domain melody
   "I've Been Working On The Railroad" (a "Levee song")
   presumably originating in the South...but first published 
   in 1894 with the sub-title "as heard at Princeton" (University);
   [exact copyright filing date and registration 
    number (if any) under investigation]
    
NOTE: Woody Herman's radio show was sponsored by Wildroot Cream Oil
hair tonic, and he co-wrote two compositions -- one simply called
"Wildroot" was co-written with arranger Neal Hefti and the other 
one below; It's not known what part (if any) of these compositions 
used the melody "I've Been Working On The Railroad" from which the 
hair tonic jingle was adapted...
    
"Cream Oil Charlie"; [Wildroot Cream Oil Charlie] 
   melody by Tad Dameron & Woody Herman.
   (c) Jan. 27, 1946; EU 4670.
   Charling Music Corp., New York.
   
"Mm-Mm Good" [the Campbell's Soup jingle]
   Although it is not known at what point this pop song was adapted
   for use in Campbell's Soup commercials, it was composed in 1948 --
   originally recorded by Paula Kelly and The Modernaires vocal group
   during the AF of M (musician's union) strike. So it had to work as
   an "a capella"" (unaccompanied) vocal. It was on the "B" side of 
   their Columbia 78rpm single of "Pennies From Heaven".
   
   A Spring, 1948 review of the radio show "Club 15" in Metronome maga-
   zine mentioned that the Modernaires sang the "Mm-Mm Good commercial"
   as well as backing up host Bob Crosby. So apparently the use of the
   song for Campbell's happened rather soon after it was released.
      
   words by Allie Wrubel,
   music by Paul Baron
   (c) by Blossom Music Corp.
   January 19, 1948; EU 113 713.
   (renewed)
   May 8, 1975; R 604 731.

"Quaker Oats Jingle" [Quaker Oats breakfast cereal]
   words & music by Joe Rines
   (c) Paull-Pioneer Music Corp.
   July 6, 1948; Eu 137 757.

"Brylcreem Makes Men's Hair Look Neat"
   [aka: "Brylcream <sic> Jingle"]
   words & music by John P. Atherton;
   (c) by Atherton & Currier, Inc.
   Nov. 8, 1949; Eu 184 363.
   
  [Brylcreem was a British product first sold
   over there in 1928. This was the first jingle
   heard on radio in the U.S.. A more well-known
   jingle with the line "a little dab'll do ya"
   came later (see jingle No.2, 1952 below)]

"Chevrolet Teaser and Commercial" 
  [See The U.S.A. In Your Chevrolet]
   words & music by Leon Carr and Leo Corday
   (c) Leo Corday & Leon Carr
   Oct. 26, 1950; Eu 219 470.
   also (c) 1950 by General Motors Corporation
      (Chevrolet Motor Division)

"Falstaff Beer"
   words and music by Phil Davis;
   Oct 16, 1950; Eu 218 258.

"Be Happy, Go Lucky" [Lucky Strike cigarettes]
   [by Raymond Scott, pseudonym of Harry Warnow] 
   (c) on added words & music;
   The American Tobacco Co, New York; 
   (c) Feb. 6, 1951. EP 53 853.
   Appl. states prev. reg. as 
     "Be Happy - Go Luckies" Jul. 26, 1950. EU 210 769; 
     "L.S. Jingle No. 2",    Jul. 26, 1950. EU 210 765.
     
   [Copyright records also list "L.S.Number 3" through
   "L.S. Number 6" all (c) December 30, 1952 with
   both words and music credited to Raymond Scott.
   
   These are probably later jingles used on "Your Hit Parade"
   TV show sung during the opening by Dorothy Collins, such as:
   "Luckies Taste Better...Cleaner, Fresher, Smoother" and
   "Light Up a Lucky...It's Light-Up Time"]

"Muriel Cigars (Muriel Cigar Jingle)"
   words & music by Peter V. Keveson;
   (c) Lennon & Mitchell, Inc.
   Sep. 1, 1950; EU 214 008.

   Revised version: "Muriel"
   by Ralph Freed, Al Hoffman and Peter Keveson
   (c) Feb. 25, 1954; Eu 349 580.

"What'll You Have?" [Pabst Blue Ribbon];
   words by Irvin J. Wagner, employee for hire of
                             The Pabst Brewing Co.; 
   music by Bill Gale,
   adapted from the nursery tune "Ten Little Indians";

   (c) 1951 by The Pabst Brewing Company of Milwaukee, WI
       Published by Gala Music Publishing Corp.
   Unpublished Copyright filed Mar.  7, 1951; EU 231 529.
   Published   Copyright filed May. 15, 1951, EP  54 776.

"Halo, Everybody, Halo" [Halo Shampoo];
   words & music by Joe Rines.
   (c) June 22, 1951; Ep 55 702.

"Ajax Jingle" [Use Ajax, the Foaming Cleanser]; 
   words & music by Joe Rines.
   (c) June 22, 1951; Ep 55 703.
   
   NOTE: Although the above two jingles by Joe Rines
   were filed for PUBLISHED copyright in June, 1951,
   they had been heard on radio for years before...
   The original UNPUBLISHED copyright is still under
   investigation for both...

"Kellogg's Raisin Bran [Flakes]"
   music by Bob Swanson;
   words by John De Vries, employee for hire of
                           The Kellogg Company
   (c) The Kellogg Company
   Sep. 24, 1951; EU 250 898;
   Oct. 24, 1951; EU 254 040.

"N-E-S-T-L-E-S Nestle's Makes the Very Best Chocolate";
   words & music by Nestle's Chocolate Company, Inc., employer
   for hire of Alan Robert Scott and Marilyn Scott
   (c) Feb. 12, 1952; EU 264 251.
   
"Brylcreem, A Little Dab Will Do Ya" [Brylcreem Hair Cream]
   music by John Peter Atherton;
   words by Hanley Norins;
   
   "Brylcreem Jingle No.2"
   (c) April 10, 1952; Eu 271 110.
   by John P. Atherton
   
  [This is the more familiar lyric for 
   Brylcreem. An earlier jingle "No.1" was
   filed for copyright in 1949 (see above.)]
  
"To Look Sharp" [Gillette Safety Razors and Razor Blades]
   [aka: "Look Sharp March",
         "Be Sharp March" and 
         "Look Sharp/Be Sharp March"]
    music by Mahlon Merrick;
   [Note that the first citation is a Motion Picture (MP), probably
    a film to open the "Gillette Cavalcade of Sports"...]
   "Look Sharp March Opening" (c) Oct.  1, 1952; MP  3 169.
   "To Look Sharp"            (c) Oct. 23, 1953; EP 75 261.

"Pepsodent Jingle" [You'll Wonder Where the Yellow Went...]
    words and music and (c) National Export Advertising
    Services, Inc., employer for hire of...
    James Gwin Zea and Terig Tucci.
    (c) Feb. 26, 1953; Eu 305 376.

"Old Spice Sea Chanty; 1 minute radio and T V commercial."
    [Old Spice after-shave lotion]
    music by Ginger Johnson, pseudonym of Austen Croom-Johnson.
    (c) Mar. 12, 1953; EU 307 408.
    
    [Although filed for copyright as an original composition, 
    it is adapted from the Traditional bagpipe melody and song
    known as "Scotland the Brave." The whistler on the recording
    was Jean "Toots" Thielemans.]

"Peter Paul Mounds" [Sometimes I   Feel Like A Nut...]
       [(and later): Sometimes You Feel Like a Nut...]
       [Peter Paul Mounds candy bars]
    words by Leo Corday; Music by Leon Carr;
    (c) Leo Corday and Leon Carr.
    filed on June 16, 1953; Eu 320 178.

"Kellogg's Raisin Bran"
    words, music and (c) by Henry ("Hank") Sylvern
    Oct. 27, 1953; Eu 336 770.
    
"From The Land of Sky Blue Water" (Hamm's Beer)
    Although there was a 1909 poem by Charles Wakefield Cadman
    titled "From The Land of Skye-Blue Water" which was
    adapted for a 1937 popular song...the melody in the 
    Hamm's Beer jingle more closely resembles the
   "Dagger Dance", from the 1911 musical production "Natoma",
    composed by Irish-born American Victor Herbert (founder of ASCAP.)
    
    However the 1955 copyright below does not mention any reference
    to the Victor Herbert composition. It had a simple instrumentation,
    just a drum set using mostly the Tom-Toms, and a male chorus:
    
"Hamms Tom Tom Jingle"
    words by Ralph B. Campbell Jr.;
    music by Ernie Garven.
    Copyright by Campbell-Mithun, Inc. [ad agency]
    (c) June 15, 1955; Eu 400 696.
    
"Roto-Rooter Jingle (Away go troubles down the drain)"
    words and music composed by Larry Wellington;
    Original arrangement by clarinetist Jerry Richards.

   [The "Roto-Rooter Jingle" was composed in May, 1954 
    in demo form; and first aired in a commercial in
    November, 1956;

    Larry Wellington was the Creative Director of the
    "United Film and Recording Studios" of Chicago; this
    is also the studio where it was recorded; Wellington
    was also known as an accordian player with a group
    called "Lousie Massey and The Westerners" -- who
    were regulars on the WLS "National Barn Dance",
    a national radio show originating from Chicago;
    Wellington also scored a couple of B-movies during
    the 1950s.

    The same recording was used in commercials produced
    for 10 years, until 1966; The original instrumentation 
    heard on the air behind the singers was: clarinet, bass, 
    accordian, wood block and guitar;
    
    The original jingle was performed by Tom C. Fouts who
    was known as Captain Stubby, and his backup group --
    The Bucanneers (also regulars on WLS's "National 
    Barn Dance")...according to Paul Abrams, Roto-Rooter's
    2003 Public Relations manager, this jingle is one of the
    few compositions that have been in continuous use 
    for nearly 50 years (albeit in different arrangements.)

    Abrams said that Tom Fouts used what he called his
   "froggy" voice on the words "Away go troubles down
    the drain", and that Fouts also was the voice of
   "Little Sprout" in the original Green Giant commercials.
    Tom C. Fouts was born on November 24, 1918, in Carroll
    County, Indiana]

"Fifty Million Times A Day" [Coca-Cola]
    words and music by Ben Ludlow
    (c) 1955 by The Coca-Cola Company
    [exact date still under investigation]   
 
"Bosco Jingle" [I Love Bosco]; [Bosco chocolate syrup]
   by the Wallerstein Company, Inc., employer for hire of
   John <sic> [actually Joan] Edwards & Lyn Duddy.
   (c) July 25, 1955; EU 404 645.

"A Lot To Like" [Marlboro Cigarettes]
   by Don Tennant & William S. Walker
   
   [Julie London sang a memorable, sultry rendition of this lyric 
    in TV ads during the mid-1950s: "You Get A Lot To Like with a...
    Marlboro...Filter, Flavor, Flip-Top Box"] 
   
   Copyright by Phillip Morris, Inc.
   (c) April 10, 1956; Eu 433 037.
   
   A subsequent march arrangement of the jingle tune was titled:
   "Flip-Top March"
   arranged by William McRae
   Copyright by Advertiser's Music, Inc.
   (c) November 12, 1956; EP 106 336.

"Robert Hall Commercial" [When the values go up, up, up...
                          and the prices go down, down down...]
                         [Robert Hall Clothing Stores]
   music by Leon Mitchell;
   words by Charles A. Gaston;
   Original version (c) 1946;
   Copyright by Charles A. Gaston & Leon Mitchell;
   (c) Feb. 28, 1957; EU 467 561.
   
"You're Ahead In A Ford [All The Way]"
    aka: "Ford Jingle" in ASCAP records with composer credit:
    music by Lewis Allan [professional name of Abel Meeropol,
    sometimes mis-spelled Lewis "Allen"]
    
    Lewis Allan is also credited as composer on the Lester Lanin
    LP that includes this jingle in a dance-tempo medley.
    
    [This stirring jingle march was used as a Closing theme for
     the nighttime variety version of the "Tennessee Ernie Ford 
     Show" as sponsored by Ford Motor company from 1956 - 1961;
     And there is evidence the campaign continued through 1967.
     Since it was a work for hire, the author for copyright
     purposes is the ad agency, copyright owner is the sponsor]
     
    words & music by J. Walter Thompson Co.;
    (c) by the Ford Motor Co.
    Oct. 28, 1957; Eu 500 497.
   
"The Pillsbury Baking Song" (the title as filed for copyright)
    aka: "Pillsbury Says It Best" 
   ["Nothin' Says Lovin' Like Something From the Oven..."];
   [composer credit "Pillsbury Commercial": Paul Taubman (ASCAP)]
   
   Since it was a work for hire, the author for copyright
   purposes is the ad agency, the copyright owner is the sponsor:
   words and music by Leo Burnett & Co., Inc.
   (c) by Pillsbury Mills, Inc.
   October 31, 1957; Eu 498 853.
   
"Be Sociable" 
  ["Be Sociable, Have a Pepsi"] for Pepsi-Cola
   words and music by Henry Sylvern
   (c) by Henry Sylvern
   March 21, 1958; Eu 516 190.
   
"The Joy Of Living" [Know The Real Joy of Good Living,
                     Move Up To Quality, Move Up To Schlitz.];
   words and music by Phil Davis;
   (c) 1958 by Beechwood Music Corporation, New York.
   (published version): (c) Feb 2. 1959; EP 127 560.

"The San Francisco Treat" [Rice-a-Roni packaged rice]
   words by Charles Foll;
   melody based upon the 1923 song "Barney Google"
       by Billy Rose and Con Conrad;
   (c) woodblock "soft-shoe" instr. 1958, vocal 1961;
   [exact date still under investigation]
   
"Take Me Along (Fly The Friendly Skies of United)" adapted from
   the title song of the Broadway musical "Take Me Along"
   words and music by Bob Merrill
   Copyright by Bob Merrill (c) Aug. 6, 1959; Eu 590 396.
   Renewed Feb. 17, 1987; RE-328-740.

"Double Your Pleasure" [Double Your Fun] [for Doublemint Gum];
   music by Richard Robinson ("Dick") Cunliffe;
   words and music by Myron Edward ("Mike") Chon;
   Copyright by William Wrigley Jr. [Chewing Gum] Company;
   (c) Sept. 23, 1959; EU 595 175.
    
"Where There's Life...There's Bud" [for Budweiser Beer];
   based upon "Where There's Life" (a 1956 instrumental)
   music by Russ David and George Cates;
   Budweiser lyric by Bob Johnson;
   Original piano solo instrumental copyright by Russ David & George Cates
   (c) November 15, 1956; EP 104 567.
   Renewed May 7, 1984; RE 209 747.
   Budweiser vocal published sheet music 
   (c) 1959 by D'Arcy Advertising Company, New York

"Go, Go, Goodyear" [for the Goodyear Tire & Rubber Co.]
    music by Robert Lamar ("Bob") Thompson;
    words by Hanley Norins;
    Copyright 1961
   [exact date still under investigation]

[Maxwell House Coffee-pot "Percolator Theme" -- merging two
    melodies created by two different music production houses --
    a slow obligato melody on top of the short figure played by
    guitarist who "chokes" the strings to keep the notes short,
    and a percussionist playing the same notes on temple blocks;

    The official titles filed for copyrights varied between 1959
    and 1968, as you see...This one from 1961 is representative 
    of the combination of both motifs:]

   "Perky (based on 'Percolabligato' & 'A Pot for the A.M.')"
    by Wade F. Denning, Jr. & Eric Siday
    (c) June 22, 1961; EU 675 967.

  [Other related copyrights (in reverse chronological order)
    are as follows...]
    
    "Bringing Up Junior-60 & 30" --
    [prev. reg. as "A Pot for the A.M.", April 15, 1960;
     new arrangement & additional music]
     by Wade Denning; copyright by General Foods
     (c) April 16, 1968; Eu 483 345.
     
     IMH [Instant Maxwell House]-Perky People-60 & 30" --
    [prev. reg. as "Percolabligato", July 2, 1959;
     new arrangement & additional music --
     no arranger or composer listed, but Eric Siday
     composed the original; copyright by General Foods]
     (c) April 16, 1968; Eu 483 344.     
   
    "The Perking Coffee Pot"
     by Eric Siday
     (c) May 24, 1960; EU 626 125.

    "A Pot for the A.M. (for temple blocks, guitar, and bass)"
     by Wade F. Denning, Jr.
    [the choked guitar and temple blocks figure...not sure
     why the copyright on this was filed later than the next]
     (c) April 15, 1960; EU 621 010.
    
    "Percolabligato (for temple blocks, guitar, and bass)" 
     by Eric Siday 
    [includes the slow obligato melody over the choked 
     guitar and temple blocks figure]
     (c) July 2, 1959; EU 583 481.
     
    
"The Sound of the City"" (radio station jingle package)
    although most jingles on this page are commercial jingles
    heard nationally, a certain number of radio stations used
    an outstanding jingle package created by Johnny Mann and
    marketed by Hugh Heller of Heller-Ferguson. This package
    was syndicated to radio stations in San Diego, Seattle, 
    Kansas City and Los Angeles, among others. The package
    had memorable words and music that made quite an impression
    on listeners, who often requested the jingle as much as 
    songs on the station's play list.
    Composed somewhere around 1959, here is a link to the
    main acapella jingle sung by the men of the Johnny Mann
    singers: The Sound of The City (KSFO)
    
[The (General Mills - Pillsbury) Jolly Green Giant "Ho-Ho-Ho"
    This signature sound within Pillsbury jingles for canned &
    frozen vegetables has been assigned a Trademark by the U.S.
    Patent and Trademark office -- serial number 75821499,
    filed on October 12, 1999. 
    
    It's "first use in commerce" is listed as the year 1961. 
    The description of the mark is as follows]:
    
   'The mark is the sound of a deep, male, human-like voice
    saying "Ho-Ho-Ho" in even intervals with each "Ho"
    dropping in pitch.' 
    
    The notes appear to be B, A, and E (in the key of D Major).
    
    The recording of the "Ho-Ho-Ho" used on the air has deep
    reverberation; The "human-like voice" described in the
    trademark was that of an actual human:
    
    He was Chicago-area bass-baritone studio vocalist
    Elmer "Len" Dresslar, Jr. (1925 - October 16, 2005), a
    member of the "Singers Unlimited" jazz vocal group.
    
"Kent (Versions no. 1-2)" [Kent Cigarettes]
    words and music by Richard Adler.
    July 25, 1961; EU 680 366.

"Kent Is The Best" [Kent Filter Cigarettes]
    music by Richard Adler.
    Copyright (c) July 25, 1961; EU 680 369.

"Hertz" [Puts You In The Driver's Seat]
    [Hertz auto rental]
    music and words by Richard Adler
    Copyright (c) Mar. 7, 1962; EU 712 766.

"Newport Filter Cigarettes"
    music by Richard Adler
   [exact copyright filing date and registration 
    number under investigation]

"Tiparillo Theme (Cigars, Cigarettes, Tiparillos?)"
   [Robert Burns Tiparillos]
    words and music by Clay Warnick;
    Copyright by General Cigar Co, Inc.
    (c) Nov. 29, 1962; EP 170 036.

"The Wiener Song" 
   [ I Wish I Were an Oscar Meyer Wiener; and
    I'd Love To Be an Oscar Meyer Wiener]
    by Adversonic Productions, Inc.
   [composer Richard D. Trentlage (ASCAP), and
      lyric (??) by Arthur L. Zapel, Jr. (ASCAP)]   
    Copyright by Oscar Meyer Foods, a div. of Kraft Foods, Inc.
    Aug. 26, 1965; EU 899 931.

"The Ford March" [The Feel of the Wheel of a Ford];
    by Richard M. Sherman & Robert B. Sherman,
    employees for hire of Walt Disney Productions;
   (c) Nov. 1, 1965; EU 911 007.

"A Tumwater Rhapsody", etc. [Olympia Beer];
    music by Jerome Moross.
   (c) Olympia Brewing Company;
   "A Tumwater Rhapsody"       (c) Dec. 29, 1965; EU 918 639.
   "Tumwater (30-sec. version) (c) Dec. 29, 1965; EU 918 640.
   "Tumwater (60-sec. version) (c) Dec. 29, 1965; EU 918 641.
   "Tumwater Theme"            (c) Dec. 29, 1965; EU 918 642.
   "Tumwater Music"            (c) Feb.  7, 1966; EU 924 042.

"At Beneficial (Doot! Doot!) You're Good For More"
   [Title filed for copyright was: 
    "Beneficial Finance Radio: You're Good For More"]
    words and music by Steve Karmen
    (c) 1968, Elsmere Music
        July 23, 1968; Eu 65 015.

"Budweiser/You've Said It All" [Budweiser Beer]
    words and music by Steve Karmen
    (c) Sep. 1, 1970; EU 205 341.

"You Deserve A Break Today (at McDonald's)"
   [McDonald's fast-food restaurants]
    words and music by Kevin Gavin and Sid Woloshin
    (c) 1971 by G & W Publishing Corp.
   [exact filing date still under investigation]

"I'd like to teach the world to sing (in perfect harmony)" 
   [Coca-Cola]
    words and music by Roger F. Cook, 
    Roquel B. Davis, 
    William M. (Bill) Backer & 
    Roger John Reginald Greenaway.
    (c) Dec. 1, 1971; EP 294 402.

"Nobody Doesn't Like Sara Lee" [Sara Lee frozen pies and cakes]
    music by Mitchell ("Mitch") Leigh
    (c) 1972 by Andrew Scott, Inc.
   [exact filing date still under investigation]

"C and H Pure Cane Sugar" [California and Hawaii Sugar Co.]
    melody based upon the 1964 song "Pearly Shells"
       also known by its Hawaiian title, "Pupu O Ewa"
       words and music by Leon Pober and Webley Edwards;
    original song filed for copyright in 1962 and 1964;
    new words for commercial jingle (c) 1974
   [exact filing date still under investigation]

"The Alka-Seltzer Theme" [Plop, Plop, Fizz, Fizz]
   [Alka-Seltzer antacid tablets]
    words and music by Tom Dawes
    (c) 1976 by Miles Laboratories
   [exact filing date still under investigation]

"(We're) American Airlines - Doing What We Do Best"
    words and music by Tom Dawes
    (c) 1976 by American Airlines
   [exact filing date still under investigation]

"Like a Good Neighbor" [State Farm Is There]
   [State Farm Insurance]
    words by Jerry Gavin and Keith Reinhard
    music by Barry Manilow
    (c) 1976 by G & W Publishing Co.
   [exact filing date still under investigation]

"The Meow Mix Theme" [Meow, meow, meow, meow...]
   [Ralston Meow Mix cat food]
    music by Thomas G. McFaul,
    sung by studio vocalist Linda November.
    (c) 1976 by Ralston-Purina Company
   [exact filing date still under investigation;
    ...Gee, there's no credit for a "lyricist"??
    I wonder who wrote those unforgettable words? :-)
    The answer was provided by the composer...see
    "How The Pussy Learned To Sing"]
    
"Weekends Were Made For Michelob" [Michelob Beer]
    words and music by Steve Karmen
    (c) Elsmere Music, Inc.
    June 24, 1975; EU 591 527.

"Here's To Good Friends" [Lowenbrau Beer]
    words by J. Walter Thompson  U. S. A., Inc.;
    music by [employee for hire] William M. (Bill) Backer;
    [sung over the air originally by Arthur Prysock]
    various versions (c) Miller Brewing Company, 1978 - 1982
    [original copyright under investigation]

"We Bring Good Things To Life" [General Electric (G.E.) jingle]
    by Thomas G. McFaul and David Lucas;
    filed for copyright as "Good Things To Life", and also as
    'G.E.--"Bring Good Things"' (sound recording on 7 1/2 tape);
    Music and lyrics copyright by General Electric Company,
    employer for hire.
    Date of creation: 1979;
    Date of publication: October 22, 1979;
    U.S. Copyright (c) August 25, 1980; PA 00000 78 692
   
"Cheese! Glorious Cheese!" - a 1980's ad campaign sponsored
    by The National Dairy Board -- a promotional and research
    body formed under the authority of the U.S. Department of
    Agriculture in 1984.
    
    This jingle was based upon a song originally titled
   "Food! Glorious Food!" from the 1960 British musical 
   "Oliver!" -- book, words and music by Lionel Bart
    (a London-based composer: birth name Lionel Begleiter.)
    
    The musical premiered on Broadway in New York in 1963;
    Then was made into a motion picture in 1968 which
    won the Academy Award for "Best Picture" in 1969;
    
    U.S. Copyright (c) Nov. 18, 1968; EP 255 695.
    Renewal filed  (c) Feb.  1, 1996; RE-726-994
    

Although most of the above ad campaigns and jingles were created during the period this web site celebrates -- that of the "Old-Time Radio (OTR)" and the "Classic Television" period -- ending roughly in the mid-1960s. However a latter-day jingle composer was prolific at writing memorable tunes during the next 25 years. Below are our top-ten favorites from the pen of composer/arranger Steve Karmen of New York: 1968: Beneficial Finance / "At Beneficial (Doot! Doot!) You're Good For More" 1969: Salem Cigarettes / "You Can Take Salem Out Of The Country, But..." 1970: Budweiser Beer / "When You Say Budweiser, You've Said It All" 1972: General Tires / "Sooner Or Later You'll Own Generals" 1973: Wrigley's Spearmint Gum / "Carry The Big Fresh Flavor" 1974: Michelob Beer / "Weekends Were Made For Michelob" 1974: Dial Soap / "Aren't You Glad You Use Dial?" 1976: Exxon / "Energy For A Strong America" 1977: Hershey Candy / "(Hershey Is) The Great American Chocolate Bar" 1979: Ford Motor Co. / "Ford, That's Incredible!"
"Intel Inside" Logo [Computer micro-chips] music by Walter Werzowa; [this 4-note logo is not found listed in Library of Congress copyright files; composer credit from article in the "National Enquirer" magazine, issue of March 20, 2001. It is, however, found in the US Patent & Trademark records as an INTEL Corp. Trademark #75332744; filed on 7/29/1997 with its "first use in commerce" listed as 1994; It is described as follows: "The mark consists of a five tone audio progression of the notes D Flat, D Flat, G Flat, D Flat, and A Flat."]


























































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